Sinch enables businesses to create and manage an official WhatsApp Business account to communicate directly with customers through WhatsApp. Businesses can use this account to send updates, answer customer queries, and provide support to customers personally. Businesses can use all the features that WhatsApp has in store, from automated messaging to chatbots, through Sinch's smooth integration. This solution helps companies maintain a professional presence, streamline communication, and deliver exceptional service on the world's most popular messaging platform.