CPV also aids in optimizing budget allocation across different ad campaigns or platforms, allowing strategic decisions on where to allocate more budget for maximum impact. It is also crucial for assessing return on ad spends (ROAS) for video ad campaigns, as a lower CPV indicates more views for the same budget. Benchmarking CPV against industry standards and competitors can help advertisers gauge their campaign's relative performance, setting realistic goals and striving for continuous improvement.
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https://influirmedia.com/blog/what-is-the-role-of-cost-per-view-in-influencer-marketing