Packaging design serves as a crucial bridge between the product and the consumer, transforming an ordinary item into an enticing experience that captivates attention and evokes emotion. Within the conceptual realm of "Next Screen," packaging design transcends traditional aesthetics to become an interactive canvas that engages consumers in multi-sensory ways. Utilizing advanced technologies such as augmented reality, this innovative approach allows users to scan packages with their devices, unveiling animated graphics, storytelling elements, or even real-time data about sustainability practices employed by the brand. The visual hierarchy is meticulously curated to convey essential information intuitively while also encouraging exploration beyond mere functionality.